bet-at-home has partnered with Fast Track to implement new player engagement solutions across its operations in Germany and Austria. The agreement, announced in July 2026, includes the integration of CRM, rewards, and risk management systems.
The operator has incorporated Fast Track’s CRM and Rewards suite alongside the Greco risk management solution. Additionally, the deal covers the deployment of artificial intelligence tools, featuring fully agentic CRM workflows and natural language capabilities. This integration follows a recent similar agreement between Fast Track and NetWin in Italy.
Operational Strategy
Andreas Hackl, head of operations at bet-at-home, stated that the platform addresses the requirements of regulated European markets. He noted that the data foundation allows for consistent player engagement across multiple brands. Simon Lidzén, CEO of Fast Track, highlighted the operator's two-decade presence in European betting and expressed readiness for future collaboration.